The Lunar Journey Begins. Subscribe to unlock exclusive July 20th privileges.
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Photographers can now develop their Hasselblad medium format RAW files natively in Capture One. Support spans three of Hasselblad’s 100-megapixel models from day one: the X2D II 100C, the X2D 100C, and the CFV 100C digital back. Tethered capture will follow later in 2026.

Hasselblad X2D II 100C: Precision-Focused Flagship Medium Format Camera Now Shipping. Read More

HASSELBLAD MONTH

The Lunar Journey Begins

Subscribe to be the first to unlock early access to our exclusive July 20th limited-edition gifts.

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The event officially launches on July 20th.

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EVENT TIMELINE

The countdown has begun. Prepare for exclusive July 20th privileges.

7.20 - 7.22 UTC+8

The Hasselblad Lunar Certificate will be revealed on July 20.

Phase 1

7.23 - 7.31 UTC+8

Unlocking Soon

Phase 2

EXPERIENCE THE NEW PHOCUS MOBILE FOR ANDROID

UNCOMPROMISING EXCELLENCE

Discover the ultimate medium format experience with the X2D II 100C and the versatile XCD 2,8-4/35-100E. Capture every detail with breathtaking precision and true-to-life colors.

X2D II 100C

Includes the camera, a 30W USB-C charger, a USB-C to USB-C cable, and a shoulder strap.

$12,299.00

Learn More

LEGACY REIMAGINED

Experience the perfect blend of vintage aesthetics and cutting-edge medium format technology.

907X & CFV 100C

$12,199.00

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XCD LENS SERIES

Discover the pinnacle of optical engineering. Explore our range of XCD lenses to capture every detail with breathtaking clarity and true-to-life colors.